Our Story
Fergus didn't found OMNIA because he saw a market opportunity.
He built it because he needed it to exist.
Three concussions ended his rugby career. Depression followed. The identity he’d built around his whole life was gone. Getting his French Bulldog probably saved his life.
What brought him back was the discovery that the right approach to training, building strength and endurance simultaneously, gave him back something he thought was gone for good. Purpose. Capability. Freedom.
The Double Brutal Extreme Triathlon. The Celtman. A 500lb deadlift and sub-20 minute 5km on the same day. A sub-12 hour Ironman and a 1,200lb powerlifting total. Not to prove a point — but because every challenge confirmed what he already knew.
You don’t have to choose. And you’re capable of more than you think. OMNIA was built to give every athlete access to that same belief.
“I’m not here to sell you a perfect transformation story. Life’s messy, training is hard, and we all struggle at times. But having the right approach, and the right people in your corner, makes all the difference. That’s what OMNIA is here for.”
Fitness is filled with false choices.
You’re constantly being pushed into categories. Pick a lane. Choose a discipline. Specialise or fall behind.
Somewhere right now, there’s an accomplished athlete staring at their next impossible goal. Someone who’s mastered one discipline but feels that pull toward another. Someone who wants to test themselves across events and competitions while still being strong and capable.
We built OMNIA around a simple truth — with the right approach, you don’t have to pick between being strong and having endurance. The false choice between strength and endurance has closed off too many incredible opportunities and experiences for too long.
That ends here.
Meet the team
The OMNIA Foundation
The Community
Over 12,000 Athletes Globally
Let’s be honest — community has had the arse kicked out of it. It’s something people pay lip service to and hype up. The reality is usually a graveyard of a Facebook group.
Ours isn’t like that. Because it started in the real world.
When you’re planning a 100K run while still chasing deadlift PRs, nobody thinks you’re mental. When you want to tackle an Ironman without losing your strength gains, nobody tells you to pick a lane. When you’re just starting out with hybrid training and trying to find your feet, you get answers from people who’ve done it.
Egos are checked at the door. We take our goals seriously. We take your progress seriously. But we don’t take ourselves too seriously.
“I don’t want people to hype me up or act shocked at what I’m doing. I want to train with people who just get it. That’s what OMNIA is.”
“OMNIA has built a space where training at a high level is normal — and that makes all the difference.”
“The weekends away were brilliant. Everyone was so sound, and it just confirmed that OMNIA attracts the right people.”
Is This You?
You've outgrown the way you used to do things
Between your career, your family, and your real-world responsibilities — the idea of chasing big goals can start to feel like a thing of the past. Not because you lost the hunger. But because your days are full before you even blink.
The energy you once poured into your ambitions now goes into the people and responsibilities you care about most. And somewhere along the way, a quiet belief settles in — that maybe your time is just over.
But the truth is, it’s not.
You’ve just outgrown the approach you used when you didn’t have as many plates to spin. When you’re leading teams, raising families, managing real-world demands and trying to crush big fitness goals — you can’t be following the same approach you did back in the day.
You need something smarter. Something that fits into your world without taking away from it.
